A luxury bouquet is more than just a gift; it is a fleeting masterpiece of nature. At The London Bloom, we hand-select every stem for its vibrancy and strength, but the true longevity of a floral arrangement is an art form practiced at home. To ensure your “living art” remains breathtaking for as long as possible, our master florists have shared their professional secrets for at-home care.
The Precision Cut: The 45-Degree Rule
The moment your bouquet arrives, its journey continues in your hands. Using sharp floral shears or a clean knife, trim approximately 2cm off each stem at a 45-degree angle. This diagonal cut increases the surface area for water absorption and prevents the stems from sitting flat against the bottom of the vase, which can block water intake.
Pristine Hydration and Hygiene
Bacteria is the silent enemy of fresh blooms. Your vase should be as clean as your finest glassware. Always use tepid, room-temperature water—it travels through the stems more efficiently than cold water. We recommend changing the water and rinsing the vase every two days to keep the environment sterile and fresh.
Foliage Management
Ensure that no leaves are submerged below the waterline. Foliage left in the water will decay quickly, releasing gases and bacteria that accelerate the wilting process.
The Importance of Choosing a Location for Flowers
Luxury flowers thrive in a cool, stable environment. Keep your arrangement away from direct sunlight, heating vents, and—surprisingly—fruit bowls. Ripe fruits like apples and bananas release ethylene gas, which acts as a signal for flowers to drop their petals and complete their lifecycle prematurely.
The London Bloom Signature Nourishment
Always utilize the professional flower food provided with your delivery. This specialized formula balances the water’s pH levels and provides the essential nutrients required to maintain the flower’s structural integrity and color brilliance.
