Privacy Policy

Last Updated: December 2025

This Privacy Policy discloses the privacy practices for The London Bloom (https://thelondonbloom.com) and applies to all information collected across our digital platforms. Our priority is to ensure your personal data is handled with the same care and elegance as our floral arrangements.

1. Information Collection, Use, and Sharing

At The London Bloom, we are the sole owners of the information collected on this site. We only have access to information that you voluntarily provide via email, order forms, or direct contact.

  • Confidentiality: We hold all gathered information in the strictest confidence. We never sell, trade, or share your personal data with third-party companies, organizations, or individuals for marketing purposes.
  • Delivery Logistics: To fulfill our commitment to you, we share the recipient’s address and phone number only with our local delivery agents or shipping couriers.
  • Order Verification: To prevent online fraud, our processing team may occasionally contact you to verify order details. This information is processed in real-time and is not stored on our servers.
  • Communication: On an opt-in basis, we use your contact details to share the beauty of our new seasonal collections and special promotions.

2. Data Compliance & Your Rights

Our Data Protection Officer and Compliance Team ensure that The London Bloom is fully compliant with US and International data-processing regulations.

  • Transparency: Registered customers can access their order history and address books at any time via the “My Account” section.
  • Storage: We store limited customer and recipient data on secure servers for up to 15 years to provide a seamless re-ordering experience.
  • The Right to be Forgotten: You have the right to request the removal of your data from our systems. Such requests will be honored within 5 business days. Please contact us at info@thelondonbloom.com for any data-related inquiries.

3. Newsletters & Promotional Emails

We love staying in touch, but only with your permission.

  • We send periodic newsletters featuring current specials and floral inspiration.
  • Unsubscribe: You can easily opt out of our mailing list at any time by clicking the “Unsubscribe” link at the bottom of any promotional email.

4. Cookies & Digital Experience

To provide a personalized journey, The London Bloom uses cookies and clear GIFs.

  • Cookies help us identify repeat visitors and improve your access to our site.
  • These tools allow us to customize our services and understand which floral collections resonate most with our community.

5. Security: Our Top Priority

We take every precaution to protect your sensitive information both online and offline.

  • Encryption: All data transmitted online is protected using advanced encryption methods.
  • Secure Environment: Personally identifiable information is only accessible to employees who require it for specific tasks (e.g., billing or customer service). Our servers are maintained in a highly secure, restricted environment.
  • Payment Safety: To ensure maximum security, we never store credit or debit card numbers on our system. All financial transactions are processed securely in real-time through our encrypted payment gateways.

6. Surveys & Contests

From time to time, we may invite you to participate in surveys or contests. Participation is completely voluntary. Any information collected (such as zip codes or age) is used solely to improve our services or to notify contest winners.